A little About Petit Love

The Petit Love journey began in September 2011 when a new mom realised that there was a gap in the market for a luxury baby store in Stellenbosch; one with high-end nursery products that captured the joy and charm of babyhood, whilst retaining a sophisticated look and feel. Soon after opening the original owners relocated internationally and sold the business to, now owner, Betty Hardcastle. She had her sights on bigger and better things for Petit Love and within six months opened their second store at the Cape Quarter in Cape Town.
Petit Love’s vision is to have accessible luxury products available for a customer with refined taste. It stocks high quality furniture, décor, linen, baby garments and accessories that are practical, beautiful and produced by a number of top local and international suppliers.

The Petit Love online store is a natural extension of the brand – bringing Petit Love to you, wherever you are.

About owner, Betty Hardcastle

Betty is a qualified attorney with a masters in both law and business administration. She is a driven entrepreneur and owner/ spokesperson of luxury baby brand, Petit Love.
Despite a successful career as an attorney, Betty, born and raised in SA, was an entrepreneur at heart and dreamt of having her own successful business. She made a transition to the business world as an international and national brand manager. Whilst pursuing this career the opportunity of purchasing a ‘baby boutique’ store in Stellenbosch, arose and the rest is history.

Betty believes in surrounding herself with a talented team. This enables her to pursue other opportunities for the Petit Love brand. She prides herself with the successes of the team to date and strives to offer opportunity and growth to all who are involved in the Petit Love brand.
Although the online store was launched a number of years ago, operationally Petit Love has only really invested its time into this arm of the brand from January 2015. The launch of the new online store has gone from strength to strength, with Petit Box being its latest exciting offering.

The Petit Love journey began in September 2011 when a new mom realised that there was a gap in the market for a luxury baby store in Stellenbosch; one with high-end nursery products that captured the joy and charm of babyhood, whilst retaining a sophisticated look and feel. Soon after opening the original owners relocated internationally and sold the business to, now owner, Betty Hardcastle. She had her sights on bigger and better things for Petit Love and within six months opened their second store at the Cape Quarter in Cape Town.
Petit Love’s vision is to have accessible luxury products available for a customer with refined taste. It stocks high quality furniture, décor, linen, baby garments and accessories that are practical, beautiful and produced by a number of top local and international suppliers.

The Petit Love online store is a natural extension of the brand – bringing Petit Love to you, wherever you are.

BOYS
BOYS
FURNITURE
MATERNITY
TOYS
LINEN
BAGS
GIRLS

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